Monday, September 25, 2006

Builders cater to their consumer base

My job takes me all over Southern California so I get to see how homes are priced from county to county. One thing that remains a mystery to me is how homes in areas of San Bernardino and Riverside Counties are priced higher than San Diego County.

It can’t be the location; God knows no one would want to live the torrid heat. It can’t be the job base, San Bernardino County has nothing but warehouses. It can be its easy access to LA, have you been on the 91, 60 or 10, forget about it. So what is it?

Well after much thought I have finally come to the conclusion that builders realize that San Diego consumers are better educated and will not succumb to excessively priced homes. Places like Corona, Colton, Redlands and Fontana have homes that are of the same size and quality for much more than homes in San Marcos, Escondido, Vista and Oceanside. That is not only ridiculous it is borderline criminal.

In San Bernardino and Riverside Counties builders have used shady lenders and shady lending practices to get buyers into homes that should be worth half of what you would pay in San Diego County. The builders and lenders should be ashamed of themselves for this unscrupulous behavior. Residents of these counties should know better than paying $800K for a home in Corona or Redlands and I don’t care how good the area you live in is.

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